MY PROJECTS
Evitca Active Re-Branding Proposal
This project is a group project. A re-branding proposal for local brand, Evitca Active. This proposal includes rebranding and marketing packages. Rebranding consists of website design, logo design and packaging design. Marketing consists of collaborative event, social media content calendar and ambassador and customer affiliate program.
#VoiceOutWall X MONKI
This #VoiceOutWall is a wall were women can come together to voice out their problems. It is a proposed marketing strategy for MONKI Malaysia to boost their presence in the Malaysian Market. This project is to also show that MONKI stands by girls everywhere, honoring their values on sisterhood and girls support girls. (Group Project)
Laura Jewel Concept Proposal
This project is a marketing strategy proposal for a local business, Laura Jewel. This proposal includes a pop-up store, photo booth, app design and new tech idea.
Euphoric Trend Book 2023
Future jewelry trend forecasted based on hit TV show Euphoria starring Zendaya. Unlike some other modern teen dramas, which commonly glorify or sugarcoat sensitive topics, "Euphoria" tackles the subject head-on while maintaining an unfiltered approachability that viewers can enjoy and relate to.
Haunani Fall Winter 2022
This collection is inspired by snow. Mainly, the beautiful waterfalls that fall from the glaciers. Just looking at them gives a relaxing and peaceful ambience. That feeling is replicated in this collection. Light, airy materials and free flowing silhouettes to represent the water that falls from above.
Final Major Project
The breakdown and details of my graduation collection during Diploma in Fashion Design, Haunani Fall Winter 2022.
Swimmerry Brand Proposal
This is a business proposal. It is a swimwear brand that intends to produce comfortable and instant dry swimwear using Nanotex technology. It's a brick and mortar store that will be located in shopping malls. This project consists of a concept board, design line up, a mood board, window display and store layout examples and marketing strategies.
Trend Forecasting Project
This is a color trend called ‘rise’ for spring/summer 2020/2021. The colors in this palette each represent an emotion that is in tune with the inspiration. This color trend is inspired by a macro trend report by WGSN called "Empower Up". This macro trend is about the youths around the world standing up for what they believe in, who want their voices heard.
Internship Project
This is a photoshoot I did during my Internship at Shubam by Shatia, a clutch handbag brand. My supervisor wanted to do a friends themed photoshoot modeling their new Mandala collection. The objective was to show that traditional bags can work on modern outfits too.